Stock Photos vs Real Pictures

A picture is worth a thousand words

Whenever it comes to an advertisement design to a brochure or a website design we all crave for that perfect picture which reflects the emotion that the brand wants to evoke in the heart and minds of the consumer. And with this thought the most common thing which is done first is to go on to Google images or any Stock Image website, enter the keyword and start the mega search for that one perfect picture which can fit into a print ad, billboard design, brochure and a website.

a-picture-is-worth-a-thousand-words-32406-1920x1080

This is the approach 9 out 0f 10 brands and designers are taking, then how does your visual stand out and make the right connections? The answer is – you just can not unless you have some super skills to search for the image which no one else could.

 

BRIM Ahmedabad

Make an impression with Real Pictures

The reason why stock images are widely used is for the convenience if offers and sometimes also for it being free if you manage to get it on Google Images and nobody eventually sues you for it. But as they say nothing worth having ever comes easy.

To make the real emotional connection with the audience the picture needs to be unique, realistic and reflect the culture.

Here I have compared the most recent advertising campaign of Ahmedabad’s two of the most ‘eyeconic’ brands – R. Kumar and Sheth Opticals to show what impact the Real Pictures have over Stock Photos. Both of this brands are heavy media spenders and here are the most recent ads this brands released in The Times of India. The focus of both this ads is around Uttarayan which is Diwali for the optic players.

R Kumar

R. Kumar – The Joy of Seeing | Ahmedabad Times

 

Sheth Opticals

Sheth Opticals – Iss Baar Udaenge | The Times of India

This are big ads where big money has been spent so there are very less chances for somebody to miss them out – Attention Grabbed!

But who made a better connection? While I liked the Hinglish copy of Sheth Opticals – ‘Iss Baar Udaenge’, the visuals of R. Kumar are surely more attention grabbing for it is more real – more Indian and the supporting copy about the eye wear style of Diya, Anamika and Ria smartly communicates the product range too.

How i wished Sheth Opticals would have invested in the photo shoot and replaced this foreign faces with the real Amdavadis which would have made it a more believable campaign. Just inserting the few kites in the background does’t really impress and connect.

Stock Images vs Real Photos – know the difference

Stock Photos vs Real Pictures

If you would like to explore of how you can use more of real pictures in your brand communication without burning lots of money then feel free to reach out to me on aditya@brim.co.in

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Realty Players Building Bridges for a New Era

2001 – 2013, the 12 years of Modi Era, marked by progressive policies and smart development governance ensured that Ahmedabad and many other cities of Gujarat get recognized as some of the fastest growing cities in the world.

The Modi Era has been a golden era for the real estate sector of Gujarat, witnessing a huge expansion and an all round development.  This again has been possible only because of Modi government’s progressive outlook for developing infrastructure at a quick pace and for all strata of society.

The returns on the real estate front in past decade has been so profiting that in last few years developers from all over the country have ventured into Gujarat by collaborating with the top realty players of Gujarat.

But now the Modi era for Gujarat is over and the Anandiben’s Queen Era has begun. But being a disciple of Narendra Modi, it is very much expected that Anandiben will continue to follow the path laid down by the former CM of Gujarat.  But the real estate sector of Gujarat is taking no chance and has started building bridges with the new Chief Minister – Anandiben.   The big advertising splash in the newspapers to welcome the new CM by the leading realty players like Safal, Ganesh Housing, B Safal, Iscon is a testimony of this fact.

Anandiben Patel

With Narendra Modi becoming the Prime Minister there is a huge optimism for the economy to finally start reviving. More importantly the entire nation is expecting Narendra Modi to replicate Gujarat Model of progress across the country. And with ex CM now being a PM and his loyalist becoming a CM, I am sure that the real estate sector of Gujarat is set to see some unprecedented growth.

 

9 Gujarat Brands that jumped on Election Bandwagon

The whole of India is currently gripped by the Election fever which has caught the attention of everyone concerned including individuals and companies alike.

Even as political parties are enthusiastically turning their candidates into brands, the actual brand owners from Gujarat are also joining the poll pitch too by offering discounts on food, apparel, accessories, spa treatments to creating campaigns asking people to vote responsibly on 30th April.

Here is a compilation of 9 such election based campaigns by brands of Gujarat

1. Sahi Chuno by Wagh Bakri Tea

waghbakri

 

 

2. Ink with Infibeam

infibeam

 

3. Dabaa Ke Bajaa by Red FM

RedFM

 

 

4. Vote for tummy party – discounts offered by TGB

TGB

 

5. Ungli Uthao Discount Pao by Sheth Opticals

shethopticals

 

 

6. Discount offered by Deepkala Silk Heritage

deepkala

 

 

7.  50% discount by Starz Club

Starzclub

 

 

8. Vote 4 Win by Uninor Gujarat

uninor

 

 

9.  Vote for Fit India by Fitness Point

FitnessPoint

Smart way to create a ‘bandhan’ with female target audience

Come Rakshabandhan, one common shopping item for all the ladies to buy is a beautiful rakhi for their brother/s. And more often than not females go to the small neighbourhood shops or the laaris/thelas where this rakhis are sold.

So this time around when my mother and wife came back home after doing their rakhi shopping, I noticed that their rakhis were packed in non woven cloth bag, which was surprising to me because all the neighbourhood shops in our locality would not or could not afford to give more than a plastic bag. But here were 2 rakhis worth not more than Rs.100, purchased from a laari, packed in non woven cloth bag and I was like how?

On inquiring with my wife she told me that these bags were provided by Khushi Foods to all the street vendors selling rakhi, so that they can pack the rakhis in it instead of their regular plastic bag. And these bags branded with Khushi’s Garlic Magic also contained two sample sachets for Garlic Magic and Pizza Mix Magic. And when I heard this, I smiled at the smartness shown by Khushi Foods in reaching out to the female target audience.

Khushi

Non woven bags by Khushi foods for free distribution at rakhi shops

This is what I liked about Khushi Foods free bag initiative

  • Knowing where the target audience is – at rakhi shops and laaris
  • Solving a problem – helping the rakhi seller save money on plastic bags by providing a good quality bag and also ensuring that the delicate rakhis are packed well
  • Good deed yields good benefits for brand – by providing a good quality bag to carry a rakhi, Khushi food can be assured of a good brand recall among its female TG.
  • Free sampling – by distributing free samples alongwith the bag, Khushi foods has exhibited a strong positive confidence in its product, which should trigger sales.
  • Cost-effective solution – the free bag initiative would surely have costed much lesser than traditional advertising mediums – print, outdoor, tv and radio.

I feel more and more brands, especially the growing ones who do not have huge advertising budgets, should take a cue from Khushi foods and start identifying where their target audience is and invest money, energy and ideas over there.

 

How a Fitness Centre leveraged Bhaag Milkha Bhaag popularity

In last few days the entertainment talk of the country has been Bhaag Milkha Bhaag and the chiseled athletic body of Farhan Akhtar. Every newspaper, magazine, news channel, website has been reporting on what kind of workout regime Farhan followed to get those sinewy legs and stunning six-pack abs.

And what came as a pleasant surprise for me was to see an Ahmedabad based gym ‘Zeus Fitness Point’ leveraging this popularity of BMB and creating a BTL activity around it and also getting a PR coverage for their efforts.

What did they do?

Fitness Point organized a Bhaag Milkha Bhaag competition where they got their members to register for a treadmill challenge – the one who runs for the maximum time gets to win free movie tickets.  Keeping it simple!

What I liked about this activity is

  • Brands alertness – leveraging a popular trend like BMB at the right time
  • Social Connect– activity designed to engage the members
  • Generating Irresistible content – at this time anything to do with BMB is what a reporter wants for his/her story and by delivering exactly that, press coverage to milna hi tha.

Image

The lesson from this is that to build a brand you not only require big budgets, but what you require is the right ideas at the right time.