Role of Facebook ads in boosting your business

Are you struggling to put your local business online? Are you finding difficulty in engaging with your target audience? Are you not able to get enough recognization for your local business? Are you not able to make any profit so far? Well, if this is your case, we are here to help you. By the end of this article, you will get the magic potion that will help you with all of the above problems. Stay tuned to this website. We are here assigned to tell you about a simple trick that can boost your business to an enormous level. Yes, we are talking about Facebook ads and how Facebook ads can boost your business. So before any further ado, let’s get started!

1 Some unbelievable facts about Facebook!

With the introduction of other social media platforms like Instagram, Twitter, Reddit, LinkedIn, Wobble, etc. People have started to think that Facebook is overrated. So we are here to convince you that you are wrong, and Facebook is still one of the best options to promote your business. Allow our team to share some inconceivable facts about Facebook: 

• Facebook is the largest social media platform with a total of 2.6 Billion active users with a total of 2.45 billion monthly active users. 
• And if you are trying to grow your business in India, let me tell you India is the single biggest Facebook market, with 269 million users.
• A total of 10 million groups exist. And more than 1.4 billion Facebook users use groups 

By reading all of the above statistics, we are pretty sure that you are convinced that Facebook can boost your business. But how can Facebook help? The answer to this question is pretty simple; through Facebook ads. So, now it’s time to move to our next section. What’s the role of Facebook ads in boosting your business

2 What’s the role of Facebook ads in boosting your business

• Budget-friendly 

The first and foremost point is that it’s one of the cheapest forms of advertising. See if you follow the traditional form of advertising, you have to spend a magnificent amount of money on advertising with no guarantee that it will hit your target audience. Even spending money on radio ads and television ads will not help you to target your particular audience but, with the help of Facebook, you can connect with your target audience in just a few dollars.

• Allows B2B, B2C, C2C, and C2B.

Facebook allows you to run any type of business ad you want. Like B2B- Business to Business, or B2C- Business to consumer, or C2C- consumer to consumer, or C2B- consumer to business.  

• Facebook ads allows you to target a specific audience.

Facebook provides a lot of options from which you can filter out your specific audience, the audience whom you want to show your ads,

• Offers a huge platform   

Facebook ads provide you with a gigantic audience. We know that Facebook has more than 2.6 billion active users. So, Facebook ads allow you to choose your target audience from 2.6 billion users. Incredible isn’t it? No obligations; you can choose according to your budget. Facebook also provides plenty of features and filters to help you target your specific audience.  

• Build engagement, increase traffic and improve SEO Ranking 

When you are advertising with the help of Facebook, it will increase your website traffic. Whenever someone will click on your ad, they will be led towards your website. You can even create a side income by putting ads on your website. And with the constant bringing of customers to your site, you can build a pretty good engagement. And while we are talking about engagement, do you know that one prime factor used by search engines to rank a website is social signals? And by social signals, we meant like, share, comment, etc.

3 Facebook ads help you to get more social signals, and thus help you in improving your SEO ranking. 

• No chances of fraud

According to Internet Crime Report by the FBI. The Internet Crime Complaint Center (IC3) received about 300,000 complaints. Victims lost over 1.4 billion dollars in online fraud in 2017. Scared? Well, this is the naked truth. Save yourself from fraud companies. And as you all know, Facebook is a world-renowned social media platform. So, there are no chances of fraud.

• Provides complete analysis of your advertisement

Once you are done with the ads manager by creating your ad account. You can get access to captivating options like account overview, campaigns, and many other business tools. There is also this awesome option known as business manager; it allows you to manage your posts, your inbox, your ads, and at last your account activity. You can even view your Insights like how many views you are getting on your ad how many people are visiting your page. How many people are sharing it, and the engagement ratio?

4How does this work?

Facebook collects a lot of data when you are signing in, like your name, gender, location, the things you like, from where you have studied, and the pages that you like; the people you like, and through these data, they filter you and show the ads that you might want to enroll. This works both ways.

You also get an incredible option known as an ad set. It helps you decide what type of ads you want to run. There are around ten types of ads from which you can select. You can even manage how much you want to spend on one advertisement.

• Allows remarketing 

Not everyone who is coming to your website is going to purchase your product, and that is completely fine. But do you ever wonder, what if I can engage those people again and again then they might want to purchase my product? Well, Facebook helps you do this, and this is known as remarketing. Facebook helps you to engage those people who have once visited your website.

• Target your competitor’s audience!

Are you worried that the niche that you have chosen has many competitors? Do you believe that your product is better than any other player in the market but you might not be able to attract huge numbers of consumers as competitors are attracting? Don’t worry. Facebook might not show your competitor’s audience but might give you the same target audience if you use the filter options correctly. 

Wrapping Up!

wrapping up this article our team wants to say that if you are starting your new business, or want to increase your business, or want to have a better ranking of your websites in search engines, then Facebook ads are one of the best tools out there to use. 

Many people say that Instagram has 10 times better engagement than Facebook, and even we heard some naysayers saying that old people use Facebook but don’t believe them. Facebook ads can help your reach new heights in your business. We are finally wrapping this up with a beautiful quote “Work hard in silence; let your success make the noise.”