Search Engine Optimisation

1 SEO- An Important strategy for your website.

Does your site rank one on Google? Not yet. Allow me to ask another question. Why not? Do you know about SEO (search engine optimization)? Think before you say yes! Do you know about on-page SEO, off-page SEO, technical SEO, local SEO, white hat, and black hat SEO? Have second thoughts about your knowledge? Remember, as long as you are breathing: it is never too late to start a new beginning. And don’t worry; we are over here to tell you all, each and everything about SEO.

Before diving into the depths of SEO, let me give you an overview of this article: We will start with the basics of SEO, will move towards, How SEO can boost your website growth, and then we will talk about different types of SEO and then the article with SEO Toolkit. 

Table of Contents: 

1. What is SEO?

• How Does a Search Engine work and SEO can help?

• Why SEO? 

      3.1)  To not lose 70% of Internet users.

3.2)  For Unpaid results

3.3)  To get quality traffic

3.4)  User friendly

3.5)  To increase the buying cycle

• Different types of SEO

4.1) Black Hat SEO

4.2) White Hat SEO

4.3) Grey Hat SEO

4.4) On-page SEO

4.5) Off-page SEO

4.6) Negative SEO

4.7) Technical SEO

• SEO Toolkit

2 What is SEO?

SEO is a procedure through which we bring more unpaid traffic to our website. SEO helps you to find what kind of information does the people over the internet are searching for. So that you can create content that the public wants while increasing your traffic. 

It’s a set of rules, and if you follow them precisely. Then you will achieve a high ranking in search engine organic results.

3 How does a search engine work & how can SEO help?

For a minute, let’s suppose you searched ‘SEO’ on Google. Within 0 to 1s, Google will make an index of 10+ websites. But, how does that happen? It’s the crawler’s work; it goes out and grabs all the content related to SEO from the net, and then the content passes through an algorithm that then appears in front of you in the form of an Index. There are a lot of factors that affect the algorithm. Let’s check them out to understand more about SEO. 

Domain-level keyword agnostic features                               5.21%

Domain-level link authority features                                        20.94%

Page-level link features                                                             19.15%

Page-level TW and content features                                      14.94%

Domain level brand features                                                    8.59%

User, usage, and traffic query data                                         8.06%

Social Metrics                                                                              7.24%

Domain level keyword usage                                                   6.98%

[Source: moz.com]

What we explained above was the SE part of SEO. The O part stands for optimization. This is all about content, how you add everything listed above on one page.  

4 Why SEO?

• To not lose 70% of Internet users.

As per a research analysis, 70% of people over the internet click on the top 5 websites provided by the search engine. So, if your site is not ranking in the top 5, you have already lost 70% of your clicks!

• For Unpaid results.

 Have you ever noticed that the first one or two websites appear with a small box written ‘Ad’ when you searched for something? Well, those are the websites that pay heavy amounts to be at the top of the ranking. But, with the help of SEO, you can do it freely. 

• To get quality traffic.

The first rule of SEO is to use keywords, and when you do that, you are indirectly targeting your audience. And this helps you to get quality traffic. 

• User-friendly

It improves the user experience. Ultimately what an internet user wants an excellent flexible experience with the website. And that’s exactly what the Search Engine tries to find. And that’s what ‘O’ in SEO stands. Optimization of your site in countless ways so that it became more user-friendly than ever before. 

• To increase the buying cycle. 

We have seen so far that if you use SEO techniques, quality organic traffic will come towards your website. And when quality people come towards your website, they come with a motive. They can increase your sale.

5 Different types of SEO! 

So, now we have learned the relationship between search engines and S EO. We have learned that SEO can bring our site to the top ranking and why it is essential. So, now let’s move towards our next section; the different types of SEO: 

1. Black Hat SEO

2. White Hat SEO

3. Grey Hat SEO

4. On-page SEO 

5. Off-page SEO 

6. Negative SEO 

7. Technical SEO

White Hat SEO

White Hat SEO involves the optimization of your website for better search rankings. The various techniques involved in White Hat SEO: 

• Keyword Research and analysis
• Backlinking
• Link building to improve link popularity

White Hat SEO is for those who are looking for long-term benefits. Plus, there is a particular benefit of using White Hat SEO, i.e., your site will never get banned or dumped if there is a new algorithm change. This is also known as Ethical SEO.

Black Hat SEO

This is the exact opposite of White Hat SEO. It works is to find out loopholes in the Google search algorithm and then use it against Google to improve the ranking. It is also known as Non-Ethical SEO. Here are the techniques used in Black Hat SEO:

• Spammy or paid link building methods
• Keyword stuffing
• Sharing content with different Bots and Crawlers
• It illegally shows your date to Humans, also known as Cloaking. 

Industry experts advised never to use this SEO; it creates only short-term ranking, plus there are thousands of risks attached. 

Grey Hat SEO:

You guessed it right! It’s a mixture of Black and White Hat SEO. And before you ask the most obvious question: Is it advised to use? It is recommended not to use it, as it includes Black Hat SEO.

The various techniques used under this SEO are: 

• Clickbait content
• Excessive link exchange
• Paid views

Although Google doesn’t specify any proper SEO guidelines, it is still advisable not to use this. It can lead to unwanted results. 

On-page SEO 

In short, anything and everything you try to increase your Search Ranking falls under this SEO. Here are some of the famous techniques used under this SEO: 

• Writing unplagiarized and high-quality content. 
• Optimize page titles by using keywords 
• Optimize Meta Description. 
• Use of SEO images 
• Use of Internal and external links
• URL optimization 

Off-page SEO 

Now, this is the exact opposite of On-page SEO. Anything and everything you do outside of your website to increase your traffic fall under this SEO. Here are some of the techniques: 

• Creating Backlinks
• promoting content
• local forums
• guest content 

Negative SEO 

This is the most unethical and non-detestable SEO. This SEO has nothing to do with your website; it makes your competitor’s website suffer. It’s like hacking into your competitor’s website to generate low-quality links and provide unfair low reviews about the website. 

Technical SEO

Technical SEO helps the Goggle bots and crawlers identify your website. Crawlers create an index of all your pages for further use. 

6 SEO Toolkit

Now we are moving towards the ending of this article. So, let’s talk about one more important topic before we end the article. We are going to name all the free tools that you can use for SEO. Some of them are: 

• Google Analytics
• Google Search Console
• Ubersuggest
• Mozbar
• SEOWorkers Analysis Tool
• WooRank Website Reviews
• Neil Pate SEO Analyzer

So, now we have approached the ending of the article. It is nearly impossible to reach a good ranking in search engines without SEO. You might be thinking that we can use paid reviews, black Hat SEO, etc. But, allow me to tell you that these only give short-time ranking and a high risk of getting banned. Use ethical SEO techniques, and you will pass with flying colors.